Imagine searching through lots of technical specifications and customised catalogues. B2B e-commerce is about speed and accuracy, not just browsing. In contrast to B2C purchasers, B2B buyers require customised search experiences that facilitate bulk orders, personalised pricing, and quick decision-making. This is where AI search for B2B e-commerce steps in. With advanced B2B product discovery…
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Conventional keyword search does not address the needs of today’s high-speed online marketplace. Consumers don’t necessarily search using the exact words that merchants anticipate – consumers search in their own words. AI-powered search in e-commerce bridges this gap. Semantic search enhances product discovery and conversion rates by identifying user intent, context, and synonyms. Whether a…
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