In the fast-paced world of e-commerce today, consumers require instant search results that are fast, accurate, and personal. Classic keyword-based search often falls short, leading to lost conversions and frustrated customers. That is where AI-driven search enters the scene. AI search identifies intent behind user searches, auto-suggests appropriate products, and enriches overall shopping experience through…
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Imagine searching through lots of technical specifications and customised catalogues. B2B e-commerce is about speed and accuracy, not just browsing. In contrast to B2C purchasers, B2B buyers require customised search experiences that facilitate bulk orders, personalised pricing, and quick decision-making. This is where AI search for B2B e-commerce steps in. With advanced B2B product discovery…
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Conventional keyword search does not address the needs of today’s high-speed online marketplace. Consumers don’t necessarily search using the exact words that merchants anticipate – consumers search in their own words. AI-powered search in e-commerce bridges this gap. Semantic search enhances product discovery and conversion rates by identifying user intent, context, and synonyms. Whether a…
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