The Impact of Semantic Search on E-commerce: What Retailers Need to Know

The Impact of Semantic Search on E-commerce: What Retailers Need to Know

The Impact of Semantic Search on E-commerce: What Retailers Need to Know

Conventional keyword search does not address the needs of today’s high-speed online marketplace.  Consumers don’t necessarily search using the exact words that merchants anticipate—consumers search in their own words.  Semantic search in e-commerce bridges this gap.  Semantic search enhances product discovery and conversion rates by identifying user intent, context, and synonyms. Whether a consumer types…

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