Posted on May 3, 2025 by Manasvi Shastri
Conventional keyword search does not address the needs of today’s high-speed online marketplace. Consumers don’t necessarily search using the exact words that merchants anticipate—consumers search in their own words. Semantic search in e-commerce bridges this gap. Semantic search enhances product discovery and conversion rates by identifying user intent, context, and synonyms. Whether a consumer types…
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