Insights from Wizzy

E-commerce insights, AI search strategies, and product discovery trends to help you stay ahead of the competition.

Featured Article

How Natural Language Processing Fixes Ecommerce Search Relevance

Ecommerce Search Is a Language Translation Problem (Not a Retrieval Problem) Ecommerce search breaks long before retrieval or ranking come into play. The real failure happens earlier—when human language is translated into something a catalog can act on. Shoppers search in natural language. They use shorthand, modifiers, implied context, and problem-oriented phrasing. Catalogs, on the...

December 30, 2025

Alok Patel

All Articles

AI Search

Ecommerce Search Architecture: A Modern Reference Stack (2026)

Ecommerce search breaks when it’s treated as a tool instead of a system. At small scale, feature-driven search works well enough. As catalogs grow, queries diversify, and AI layers are added, that framing collapses. Teams respond by stacking fixes—synonyms, rules, boosts—without addressing the underlying structure. Most modern search failures are not caused by weak algorithms....

December 29, 2025

Alok Patel

Ecommerce

Query Understanding in Ecommerce: How AI Interprets Shopper Intent

Why Ecommerce Queries Are Ambiguous by Default (And Why That’s the Core Problem) Ecommerce queries are not instructions. They are underspecified signals—partial expressions of intent that lack the detail a system needs to act decisively. Shoppers rarely articulate everything they care about because they assume the system will infer it, just as a human sales...

December 20, 2025

Alok Patel

Ecommerce

B2B Ecommerce: Platforms, Features, Integrations & Buyer Workflows

B2B buying has moved decisively toward digital. Today, 70% of B2B buyers prefer remote or self-serve interactions, and most begin their research online long before contacting sales. This shift is reshaping how manufacturers, wholesalers, and distributors operate. Unlike B2C, B2B ecommerce must support complex pricing, negotiated contracts, bulk ordering, multi-user approvals, and large catalogs—all while...

December 3, 2025

Alok Patel

Ecommerce

Magento vs Shopify vs BigCommerce: Which Ecommerce Platform to Choose in 2026?

Choosing the right ecommerce platform in 2026 is no longer just about picking the one with the best themes or easiest dashboard. The stakes are higher now: online brands need platforms that can scale fast, integrate with AI tools, support complex buying journeys, and remain cost-efficient as customer expectations keep rising. Magento, Shopify, and BigCommerce...

November 17, 2025

Alok Patel

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