The significance of data cannot be overstated. People are becoming more familiar with the term search. Internet geeks can do everything at the touch of a button. Nowadays, everyone enjoys using mobile phones. The data collected from search engine analytics can be used to accomplish a variety of tasks. Because of technological advancements, we can accurately analyse and gather many useful insights to make informed decisions about a variety of topics. Don’t think your search bar is just a checkbox; it’s actually a fairly complex technology with many advanced features available in the search analytics tool to help you get more accurate results. 

According to statistics, 68% of eCommerce industry leaders intend to improve their search engine analytics because they are essential in decision making. Wizzy’s search bar tool has it all. This tool includes a built-in search bar analytics tool that provides useful information about customer behaviour. Many things can be derived from that. People are becoming more familiar with the features of the internet.

People’s purchasing decisions are incredibly clear with customization. Nowadays site visitors are pretty sure what they are looking for and they directly make a query in the search checkbox. These search buyers are the ones who are looking for a specific thing and they are sure that the search bar is going to show them the right thing. Your site visitors are looking for a direction where to go. 

Your visitors can set a Platero custom filter demographics and do their shopping using search bar tools. Wizzy search tool provides useful information such as how many searches are made, how many are unique searches, average search per user, orders, conversion, and CTA ratio. You can also obtain infographics that chart the growth of your website’s visitors. eCommerce store owners can easily determine what position the search bar should be in, when their visitors search, and how long it takes them to make a search query.

The search analytics dashboard is completely customizable to meet your specific requirements. The results of search engine analytics are extremely useful in a variety of ways. This blog will go over three major factors that are directly influenced by eCommerce site search.

3 Major factors are directly influenced by eCommerce site search

1. Calculate the number of searches made in the search box

Calculate the number of searches made by your site visitors to determine the impact of the search bar. This search visitor already knows what they’re looking for, and they’re likely to convert as potential buyers. Wizzy, for example, is a good search bar tool that will show your site visitors exactly what they are looking for. If your search conversions are rising, you should pay close attention to the results of your search queries. 

A site search visitor is more likely to be in the final stages of the purchasing process. They may only want to check pricing, confirm stock, or obtain delivery information before deciding what to buy. Site search can be beneficial because of its ability to increase user engagement and customer retention while also increasing site usage.

According to statistics, site search optimization increased conversion ratio by 43%. Search visitors convert at 4.63% higher rates than typical browsing visitors.

Nowadays, eCommerce site searches are highly customizable, and users can share extremely detailed information about what they are looking for. The search result can accurately display top filter keys, and advanced report options such as top filter values are available.

The top filter value results can be very useful for inventory management decisions and for knowing what is the trending style, which size is in demand, and which styles are selling well. These search results are also useful for designers in determining which patterns to create and which styles are currently popular. 

2. Top filter statistics

Nowadays, eCommerce site searches are highly customizable, and users can share extremely detailed information about what they are looking for. The search result can accurately display top filter keys, and advanced report options such as top filter values are available.

The top filter value results can be very useful for inventory management decisions and for knowing what is the trending style, which size is in demand, and which styles are selling well. These search results are also useful for designers in determining which patterns to create and which styles are currently popular. 

3. Click through rate

Click through rate occurs when a site visitor selects the product from the results of the search query. The click through rate of 100% describes that the user has clicked through at least one product from the search results. This search result analytics is useful for knowing how many users have clicked on the products.

If your click through rate is high, your search results are fantastic because they precisely show what your visitors are looking for. If the numbers are low, there are two possibilities: your search result is irrelevant, or the product pricing is quite high in comparison to your visitors’ internet.

Summary

A well-optimised search results analytics can aid you in the design of your site’s interface. Search analytics can help you gain valuable insights into the demographics of your site visitors. People nowadays are accustomed to searching, and these are your potential buyers. These buyers are simply looking for guidance. The Wizzy search bar tool, on the other hand, is here to guide you through the most advanced search bar tool, which uses AI and Ml technology to perfectly show the right results to your customers. So what’s stopping you from installing the Wizzy search bar tool for your eCommerce site right now?