Businesses must employ creative tactics to keep people interested and smoothly lead them to make a purchase when there are so many options available at their fingertips. Using features like trending searches and pinned terms to optimize the search experience is one of the best, yet most underutilised, ways to accomplish this. Trending searches give…
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Picture yourself visiting an ecommerce store and typing in “blu jens for men size L,” and discovering the ideal pair of “blue jeans for men, size large” right away. Even with typos, this degree of precision and effectiveness is what today’s customers demand. Delivering such a user-friendly search experience despite limitations even so, particularly when…
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