Posted on August 13, 2020 by Dhaval Prajapati

We all want to deliver an exceptional search experience to our customers. Getting your users to the right search results doesn’t happen by chance. It requires continuous efforts to improve their experience. But, how do we measure improvement?  A great scientist and engineer, Lord Kelvin, said that if you cannot measure it, you cannot improve…

Posted on July 27, 2020 by Dhaval Prajapati

Every product has its own characteristics, such as price, color, weight and image that distinguish it from other products. However, no two products are same, and these options may not be adequate for many e-commerce retailers. For instance, a clothing store may have fields like size, color and material, an automotive store may have fields…

Posted on July 23, 2020 by Dhaval Prajapati

We all know Google and its popularity. The technology that supports Google is the powerful search capabilities. This clearly signifies that how crucial the searches are when it comes to increasing customer engagement and retention. E-commerce search engines have also adopted Google ideology and have evolved over the time. Along with the product recommendation and…

Posted on July 11, 2020 by Dhaval Prajapati

Creating an e-commerce store involves taking thousands of decisions. From UI and back-end development to CMS and web hosting, you want every element of your website to be user-friendly, which ultimately helps in acquiring more customers. The website’s navigation structure also plays an important role from the usability perspective. It is crucial for driving user…

Posted on June 28, 2020 by Dhaval Prajapati

In the present e-commerce market, on-site search is one of the most important, yet most overlooked features for any online store. The e-commerce site search enables your users to enter search query and retrieve results about your products and services. The better your site search, the easier for the customers to find information they are…

Posted on June 13, 2020 by Dhaval Prajapati

Having an efficient synonym feature in your e-commerce site search is undoubtedly the most important factor if you don’t want to lose your prospects and deliver a faster shopping experience. If you run a physical retail store, you are already familiar with a natural advantage of understanding customer needs and showing the right products. For…

Posted on June 6, 2020 by Dhaval Prajapati

Since most people today use mobile phones to purchase their desired products, brands should come up with effective strategies to deliver the best mobile experience to its users. Native apps may be the ideal solution for some, but the new concept of Progressive Web Apps (PWA) has emerged as a revolutionary solution that has turned…

Posted on May 22, 2020 by Dhaval Prajapati

On-site search function was found to be the most used tool for finding products as it was perceived as a much faster choice than category navigation. While the majority of users look up for their products through site search, it doesn’t make sense not to have a robust site search that delivers optimum results. Choosing…

Posted on May 15, 2020 by Dhaval Prajapati

As the e-commerce industry is advancing by leaps and bounds, with hundreds and thousands of online stores competing against each other, it is essential to adopt the concept of merchandising to attract more customers towards your brand. Merchandising simply means promoting your products and services in a way that influences people to purchase from you….

Posted on May 8, 2020 by Dhaval Prajapati

You may have experienced this situation many times: a user comes to your online shop, look around for some time, then leaves your website without explanation. It is very natural for an ecommerce owner to feel helpless in this perplexing situation. For any online store, it is very important to offer an excellent user experience…