What is NLP and Why is it Important in Creating Smooth Site Search?

If you are running an e-commerce business, by now you must have heard about NLP (Natural Language Processing) and its role in creating a flawless on-site search experience. The voice search and NLP are fast becoming the favorite tools amongst enterprises to gain a competitive edge. They are no longer limited to just search engines,…

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What is E-Commerce Personalization and How It Can Boost Sales?

What is E-Commerce Personalization? E-commerce personalization is the term commonly used by the online store owners that relates to offering a personalized shopping experience and interactions to their customers. This can be done by showing dynamic media, content and products based on certain user data, such as purchase history, site search, abandoned items in the…

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Top 4 Advantages of Using Third Party Site Search in Shopify

For any e-commerce store, having a robust site search plays a crucial role in converting more customers. Since many e-commerce website development platforms offer basic on-site search functionality, there are also many third party site search extensions in the market that integrate seamlessly in your Shopify store. Over the past few years, Shopify has acquired…

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How to Optimize On-site Search For Fashion E-Commerce Store?

The users who use site search shows a clear intent of buying the product by entering its name directly in the search box. Therefore, it is necessary that you deliver the most relevant results possible and the best user experience to convert them into customers. Here, we will discuss the importance of a good search…

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How On-Site Search Can Improve Your Sales?

The on-site search has become an integral part of any e-commerce website. However, many times its importance is overlooked, which could drastically kill your conversion rate. Based on the research conducted by WebLinc, the average revenue that was earned from site search was considerably higher than the regular purchases. Unfortunately, still many companies haven’t identified…

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Why Having a Robust Search Box is Important for An eCommerce Site?

The products that rank in search results directly impacts your online business sales. If a visitor can’t find a product, then he or she can’t buy the product. Therefore, it is necessary for any business to make their products visible to the potential customers through the search bar. When users make a search on your…

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Top 5 Fantastic Ways to Optimize Your E-Commerce Mobile Site

If you run an eCommerce business, you know how important it is to follow the latest marketing tactics to drive more sales. If you don’t have an amazing marketing trick under your sleeve, you are losing potential conversions. One of the important tricks is to stay ahead in the sector where the user behavior is…

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Top 3 On-site Search Trends of 2019

The e-commerce industry is growing at a rapid pace. Every year it comes up with new advanced features that become imperative for e-commerce players to adopt them in order to survive in the competitive market. In this competitive and ever-changing market, the businesses are consistently working hard to deliver a better customer experience and improve…

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