When measuring the sales performance in e-commerce, it is very easy to get overwhelmed by vanity metrics that don’t really pass useful information about how the sales are performing. As Avinash Kaushik, the digital marketing expert at Google says, most businesses are data rich, but information poor. That means all businesses have data, but they…
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As the number of e-commerce sellers are increasing day by day, and people are switching from physical stores to online stores to fulfill their daily shopping requirements, it has become very crucial for e-commerce owners to get noticed. The key secret to e-commerce success is consistently drawing serious shoppers to your online store. One of…
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