Posted on November 14, 2022 by Alok Patel

Every eCommerce website has two types of visitors: browsers and shoppers. This visitor is stuck in the middle of the sales funnel. This user has only just learned about your site and is browsing it casually. This user is in the exploration stage, where he will look through all of the products on your website….

Posted on June 15, 2022 by Alok Patel

A detailed analysis on getting site search right for mobile e-commerce websites or native apps.

Posted on July 30, 2021 by Dhaval Prajapati

E-commerce product returns are bad, not only for the customer, but for retailers as well. However, e-commerce returns are unavoidable. Every business owner encounters some kind of returns at some point in time. In fact, one out of three products purchased online are returned. Out of all returns, about 65% of the time these returns…

Posted on July 18, 2021 by Dhaval Prajapati

For many businesses, site search is just a box in the UX checklist that needs to be ticked. It is often perceived as a small space where visitors type in their searches. With customer expectations growing higher than ever and acquisition getting harder than ever, brands that don’t leverage the full of potential of site…

Posted on July 13, 2021 by Dhaval Prajapati

A successful e-commerce store is the one that makes the process of finding and buying products easier for its customers. Helping customers find the right products easily saves time, increases customer satisfaction and decreases the likelihood of the customers leaving empty-handed. Displaying related products is one of the effective ways to improve your product discovery….

Posted on May 15, 2021 by Dhaval Prajapati

When measuring the sales performance in e-commerce, it is very easy to get overwhelmed by vanity metrics that don’t really pass useful information about how the sales are performing. As Avinash Kaushik, the digital marketing expert at Google says, most businesses are data rich, but information poor. That means all businesses have data, but they…

Posted on March 27, 2021 by Dhaval Prajapati

E-commerce industry has evolved a lot since its inception. With increasing competition and changing trends, it has become a real challenge for any e-commerce owner to acquire customers and boost their sales. One element that can work wonders for your site if implemented correctly is the e-commerce site search. We wouldn’t be talking about the…

Posted on March 11, 2021 by Dhaval Prajapati

The covid-19 pandemic has laid a great impact on the online shopping journey. From how customers interact with online platforms to how businesses extend their offerings to meet new needs, everything is evolving at a fast pace. Customers now demand total control over their purchase decision. Gone are the days when consumers log into a…

Posted on October 21, 2020 by Dhaval Prajapati

By the time you finish reading this post, a few people would have already placed their order online. A couple of clicks and they are all set to receive their items in a day or two. Online shopping saves people from leaving the comfort of their space, visit different stores and searching for their desired…

Posted on October 5, 2020 by Dhaval Prajapati

The harsh truth of life is you cannot always get what you want. This is often the situation on the web too. You just cannot find what you are looking for. For instance, people are searching for some products, pages or blogs, and they see no results. The reason could be that the site is…