Businesses must employ creative tactics to keep people interested and smoothly lead them to make a purchase when there are so many options available at their fingertips. Using features like trending searches and pinned terms to optimize the search experience is one of the best, yet most underutilised, ways to accomplish this.
Trending searches give real-time insights into popular products or seasonal demands by reflecting the pulse of what buyers are actively seeking. Businesses can deliberately emphasise important goods, campaigns, or categories that support their objectives by using pinned phrases. When combined, these elements not only streamline the shopping experience but also enhance its usability and appeal.
In this blog, we will look at how trending searches and pinned terms may help businesses remain ahead of the competition in the e-commerce space, improve user engagement, and improve the consumer experience.
What Are Trending Searches and Pinned Terms?
To understand how these features drive user engagement, it’s essential to first define them and their role in the e-commerce space.
– Trending Searches
Dynamic recommendations that highlight what other users are actively looking for on a platform are known as trending searches. Usually, seasonal patterns, new product trends, or real-time search data are the sources of these phrases. For example, phrases like “Christmas Decorations” or “Winter Jackets” may be the most popular searches throughout the holiday season.
Key Characteristics:
- Reflect current user interests and behaviours.
- Update in real time or within specific intervals to stay relevant.
- Encourage exploration by spotlighting what’s popular.
– Pinned Terms
Conversely, pinned terms are carefully chosen search terms that are intended to support a company’s objectives. These phrases, such as “Best Sellers,” “Exclusive Deals,” or “Sustainable Products,” draw attention to particular goods, promotions, or categories that a company wants to advertise.
Key Characteristics:
- Handpicked by businesses to align with marketing objectives.
- Provide consistent visibility to important campaigns or products.
- Tailored to guide users toward specific areas of interest.
E-commerce platforms can design a timely and strategically connected search experience with business objectives by incorporating trending searches and pinned terms.
The Role of Trending Searches in User Engagement
To provide a dynamic and captivating user experience, trending searches are essential. They encourage consumers to investigate goods and categories they may not have first thought of by emphasising what is trendy or important at a given time. Trending searches improve user engagement in the following ways:
- Reflecting Real-Time User Interests
Based on real-time data, trending searches reflect users’ aggregate interests. Terms like “Beachwear,” “Sunscreen,” or “Summer Accessories,” for instance, may dominate the trending list during a summer sale. Businesses give consumers a sense of connection to what’s in demand right now by prominently displaying these terms.
- Encouraging Discovery and Exploration
Users are more inclined to click on trending queries when they see them because they are curious or want to keep up with the latest trends. Customers are more likely to make a purchase as a result of the exploratory shopping experience it creates.
- Boosting Seasonal Campaigns
Seasonality has a big impact on how people shop. Trending searches during particular times, such as “Back-to-School Supplies” or “Valentine’s Day Gifts,” might advertise suitable goods, bringing customers to the desired categories and boosting sales.
- Increasing Click-Through Rates
Users may quickly discover what’s popular right now without having to think of specific phrases by using trending terms. Higher click-through rates result from this accessibility, which raises engagement and lowers bounce rates.
- Establishing Social Proof
By displaying what other consumers are actively looking for, trending searches foster confidence. Users are reassured by this social confirmation that they are investigating valuable things, which may affect their choices and promote purchases.
The Value of Pinned Terms in Driving Business Goals
Businesses can improve customers’ overall buying experiences while subtly directing users towards desired activities by predefining and visibly displaying certain search suggestions. Here are some ways that pinned words help achieve important business objectives.
- Highlighting Key Products and Campaigns
Businesses can highlight particular items, collections, or campaigns by using pinned phrases. For instance, to get users’ attention right away when launching a new product line, a business can pin words like “Fall Collection 2024” or “Eco-Friendly Essentials.” By taking this proactive stance, important company offerings are kept out of the shuffle of organic search results.
- Guiding Users Toward High-Value Categories
Users can be guided to high-margin or strategically significant categories by using pinned phrases. For example, keywords like “Best Selling Electronics” or “Luxury Watches” might direct customers to goods with higher profit margins, increasing sales without sacrificing customer happiness.
- Reinforcing Brand Values and Storytelling
A brand’s distinctive identity or ideals can be conveyed through pinned words. A company that prioritises sustainability, for instance, can utilise pinned terms like “Organic Products” or “Plastic-Free Alternatives” to emphasise its dedication to environmentally friendly purchasing. Like-minded consumers become more loyal as a result, improving brand perception.
- Driving Cross-Selling and Upselling Opportunities
Companies can intentionally use pin phrases to advertise bundles or related products. For instance, posting “Home Office Essentials” and “Ergonomic Chairs” together can entice customers to look at more products, boosting cart value and creating chances for cross-selling.
- Reducing Search Abandonment
Pinned phrases provide users with pre-selected, useful recommendations that efficiently lead them through the purchasing process. Pinned phrases like “Top Picks for You” or “Explore Trending Deals” save customers from having to think through their enquiries, which keeps them interested and lowers abandonment.
Combining Trending Searches and Pinned Terms for Maximum Impact
Trending searches and pinned terms work best when used together, creating a search experience that is both dynamic and strategic.
- Balanced Suggestions: While pinned terms support long-term corporate objectives, trending searches reflect current user interests and provide a blend of strategy and relevancy.
- Diverse Engagement: To keep users interested, they might investigate popular trends while being directed towards high-priority campaigns or items.
- Seasonal and Event Synergy: While pinned terms support particular promotions, trending terms draw attention to current interests, hence enhancing seasonal efforts.
- Personalised Impact: By combining the two, companies may modify the search experience according on user behaviour, increasing its relevance and appeal.
By ensuring that consumers get value from their searches, this two-pronged strategy increases user happiness, session length, and conversions.
Conclusion
E-commerce is improved by trending searches and pinned phrases, which combine strategic direction with real-time relevancy. While pinned terms highlight important products and campaigns, trending searches encourage investigation of popular items. When combined, they increase conversions, user pleasure, and engagement. Businesses can easily optimize search experiences and get significant results with Wizzy.
