Since it launched in 2015, Magento 2 quickly became one of the favorite e-commerce platforms for creating robust websites. Thanks to its tons of features and services. This optimized and improved version of Magento 1 enables users to enjoy faster and smoother shopping experience. However, some business owners are still not sure whether to upgrade to Magento 2 or not. Let’s take a look at reasons that will convince you to switch to this platform.
5 Reasons You Should Upgrade to Magento 2 And Generate More Sales
Reason #1 Much Faster and Improved Performance
If you are someone who wants high-performance and fast site, we are sure you will love the performance on Magento 2. Even if you have applied all the tips and tricks to make your Magento 1 site run faster, it is not completely possible to improve its core speed. Compared to Magento 1, Magento 2 is 20% faster. And, when it comes to e-commerce industry, we all know how important it is to have a faster website which not only boost conversion rate, but it is also good for SEO.
Reason #2 Streamlined Checkout Process
Magento 2 offers a much better checkout process than Magento 1, allowing users to quickly place their order. In Magento 1, when a user adds a product to the cart, the page would reload. This bogs down the page speed, which results in a higher bounce rate. Magento 2 comes with ‘Ajax add to cart’ feature that prevents the webpage from reloading when a new item is added to the cart.
Reason #3 Improved Search
Magento 2 out of the box has improved search features that allow customers to rapidly and efficiently find their desired products. Magento 2 uses Elasticsearch for Enterprise Edition as its default search engine. It is pretty simple and quick to configure and customize Elasticsearch, and when you integrate third party on-site search tool like Wizzy, your customers will experience incredible search results.
Reason #4 Mobile Friendliness
Since more than 50% of transactions occur from mobile devices, Magento 2 comes with mobile responsiveness as one of its core features. Alongside a whole host of responsive themes, Magento 2 offers mobile-friendly checkout process and integrated video feature that fits flawlessly in any screen size. It also provides user-friendly admin panel, so you can manage your store any time from any device.
Reason #5 A Huge Collection of Improved Extensions
Magento 2 offers plenty of extensions that are being sold in Magento Marketplace. Amongst them, the most notable ones are PayPal and Braintree – the two well-known online payment sites in the world, and Worldpay and Cybersource for further enhancing the security of your website, so your users can make payment knowing that they are shopping from a secured site.
If you are already using Magento 1 for your e-commerce store, then it is worth upgrading to Magento 2 since it is an improved version and has fixed all the problems that we faced in Magento 1.