Today, businesses of all types are using social media to reach customers directly. A recent study found that 92% of marketers now use social media for marketing and advertising. This is a massive opportunity for e-commerce brands to sell their products directly to consumers. With 370 million monthly active users, WhatsApp is an excellent choice for your e-commerce business. This article explains why you should use the app and what steps you need to take in order to launch your own WhatsApp Business account with the new tools they have recently announced.
Why Use WhatsApp for E-commerce?
WhatsApp is the largest messaging app in the world, and it’s still growing. It’s estimated that there are more than 1.5 billion users on WhatsApp. So, the potential reach and engagement for your business on WhatsApp is huge. More and more businesses are realising the potential of WhatsApp as a marketing channel. The app has become a nice mix of email marketing and social media. It’s easier to use than email marketing, and has the potential for much better engagement than social media. Moreover, for many people, WhatsApp is the primary way they communicate with friends and family. So, when you use the app to market your products and services, you’re reaching potential customers on the channels they use the most.
How to use WhatsApp for E-commerce?
Use WhatsApp to engage with your customers and potential customers whenever you can. And when you are engaging with them, try to go beyond just selling your products. Engage people in a way that they feel a connection to your brand. This will have a positive effect on your sales in the long run. Start by sending out automated welcome messages when people subscribe to your WhatsApp Business account. Send a welcome message that welcomes them to your WhatsApp Business account and explains what you are selling. After that, you can send out promotions for your products. You can create campaigns for different products, in which you can send customers images of the products, with an image of a “buy” button or a “free shipping” button.
Set up a WhatsApp Business account
If you want to start using WhatsApp for your e-commerce business, you will first have to set up a WhatsApp Business account. You can do this by clicking on “create an account” on the WhatsApp Business website. Let your potential customers know that you have a WhatsApp Business account by adding a “swipe-up” button on your website, Facebook page or blog post. This button will allow people to sign up for your WhatsApp Business account. When a customer subscribes to your WhatsApp Business account, they will automatically be added to a Group that you create. You can create one group for each product or service you are selling.
Create a Group for your Business
Create a Group for each product or service you are selling on your WhatsApp Business account. This is where your customers will interact with you and each other. You can use this space to provide product or service information and answer any questions that your customers may have. You can also use this space to host polls and discussions with your customers. You can ask questions like, “What is your favourite colour?” or “What do you like most about our product or service?” and allow customers to engage with each other by voting or commenting on the polls.
Add People to your Group
Add your existing customers to the Groups you have created for them. They will be added to the Group automatically when they subscribe to your WhatsApp Business account. Also, you can add new customers to the Group by sending them an invite through your WhatsApp Business account. Make sure you add the right customers to the right Groups. For example, you can create a Group for people who have purchased your product or service in the past. Then, you can create another Group for people who have expressed interest in purchasing your product or service.
Create an Offer and Base it on your Group’s Message Discussions
Create an Offer for your customers. You can create an offer for any product or service. Then, base it on the discussions and polls your customers are engaging in on your Group. You can use the following example: Let’s say your product is a pair of sunglasses. You can create a poll in your Group where your customers can vote on their favourite colour. Then, you can base your Offer on the colour that gets the most votes.
Schedule your Offers For Fulfilment
You can schedule your Offers to be automatically fulfilled at a certain date and time. This is a great way to avoid missing out on sales. You can create an Offer, such as a free gift, that will be automatically added to the customer’s shopping cart. Or you can give a discount code that will automatically be applied to the price of one or more of your products.
Wrapping It Up
Businesses of all types are increasingly turning to social media marketing as a way to reach potential customers directly. WhatsApp is a great choice for e-commerce brands to sell their products directly to consumers. With 370 million monthly active users, WhatsApp is an excellent choice for your e-commerce business. You can use the app to engage with your customers and potential customers whenever you can. Engage people in a way that they feel a connection to your brand. To do this, start by setting up a WhatsApp Business account. Create one Group for each product or service you are selling. Add your existing customers to the Groups you have created for them. Also, create an Offer and base it on your Group’s message discussions.
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