Week In Review From The World Of D2C And E-commerce – 24 JUNE 2022

Swiggy To Launch E-commerce Marketplace Called Minis (YourStory)

While Swiggy drives 75% of revenue from its food delivery business, the remaining comes from grocery (Instamart), meat, and package delivery (Genie) services.

The company is already piloting a marketplace called Minis that allows small businesses, individual entrepreneurs, and direct-to-customer (D2C) brands to sell food products.

In this news piece from YousStory, we learn that Swiggy’s delivery fleet will not be handling orders placed on Minis, and the merchant will fulfil the orders accordingly. Read the full story here.

Xpressbees Launches Same-Day And Next-Day Deliveries (YourStory)

We wrote about logistics company Delhivery launching same-day and next-day delivery in India, last week. This week we learned that another logistics unicorn Xpressbees has launched same day delivery.

Xpressbees, like Delhivery, will empower D2C brands to service orders from a common pool and maintain inventory for orders received across channels, including the website, online marketplace, and business-to-business (B2B) orders received from franchisees and distributors. Read more about the story here on YourStory.

Rashmika Mandanna Invests In D2C Vegan Self- Care Brand Plum (Inc42)

India’s superstar actor Rashmika Mandanna has become another celebrity-turned-investor in startups. This time we see Ms. Mandanna investing in what is touted as a vegan self-care brand named Plum.

Plum is a direct-to-consumer (D2C) vegan brand that offers an array of products in skin, hair, men’s, personal care and makeup categories.

As part of the deal, Mandanna has joined the startup as brand ambassador to help widen its consumer base.

According to the startup, it has an annual revenue rate (ARR) of about INR 300 Cr, which it aims to double in the next 12 months.

Read Ms. Mandanna’s comment and read about the full story here on Inc42.

FedEx Sees Steady Growth In U.S E-commerce (Pymts)

We have recently read reports that the U.S e-commerce industry has seen a slump in sales and revenues because of a looming recession. However, FedEx believes that it does not foresee a recession but is expecting low single-digit volume growth in package deliveries led by continued outperformance of its eCommerce customers.

“There’s a range of outcomes that we are ready to deal with, but we’re definitely not assuming a prolonged deep recession. That’s not what we’re assuming,” FedEx CEO Raj Subramaniam told investors Thursday (June 23) evening following the release of its  fiscal Q4 and FY 2022 results .

Read the complete story here.

Shopify Unveils New Tools To Bolster E-commerce Sales (BrandEquity)

Shopify sees the post-pandemic slowdown as the right time to introduce a variety of tools to enable more sales and revenue. In fact, the company recently launched more than 100 new tools to support its plans to push into business-to-business, for shoppers to connect  their crypto wallets to a store and Apple’s “Tap to Pay” feature on iPhones.

This BrandEquity article highlights that Shopify has launched new tools to help its merchants sell to other businesses and on Twitter, as the Canadian tech giant attempts to shore up sales to counter a post pandemic slowdown in online shopping.

Read our previous D2C news roundups:

👉 D2C News from the week of 18 June 2022

👉 D2C News from the week of 11 June 2022

👉 D2C News from the week of 4 June 2022

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