Expanding a business is a big challenge. It requires great decision making skills, dedication and a will to overcome challenges. A successful business has consumers at its core. Gone are the days of one-size-fits-all competition and advertising campaigns. You need to work on capturing your customers’ interest, understanding their problems and presenting your business as…
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The e-commerce industry has witnessed tremendous growth over the last few years. The retail e-commerce sales, which was over $3.5 trillion in 2019, is expected to hit over $4.9 trillion in 2021. This clearly indicates the high rate of growth of the e-commerce industry. Many physical retailers are tempted to go online because of these…
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With advent of so many social media channels and marketing techniques, it is easy to overlook the benefits of email marketing in boosting e-commerce sales. Is email marketing still the best marketing strategy? Although we observe some ups and downs in email marketing, but it is still one of the best ways to capture target…
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With a growing number of products, it has become a real challenge for e-commerce owners to manage their inventory and guide customers to the product they are looking for with convenience and in the quickest way possible. Although intuitive e-commerce site search solution can deliver relevant results, but faceted navigation further helps e-commerce owners improve…
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