Exit pop-up campaigns are a great way to increase conversion rates on your e-commerce site. These types of campaigns involve placing an overlay or exit popup over certain pages on your website.
When visitors click to leave the page, they are prompted with additional information about why that link exists and what will happen if they choose to proceed.
If you’re thinking of creating an exit campaign on your e-commerce site, these tips can help you set up a successful one that achieves your desired results.
An exit campaign can be a significant investment of time and resources, so it’s important to get it right from the start. These ideas can help you optimize your campaign and provide value for users while also achieving your goals as an online business owner.
Step 1: Assign A Goal To Your Campaign
The first thing you’ll want to do before you create any exit pop-up campaign is to assign a goal to it. You’ll want to define what you hope to achieve with the campaign and how it will impact your business.
Hopefully, you’ll be able to increase conversions and sales with the campaign, but you may also have other objectives in mind. For example, you may want to drive more leads to your sales page. Or you may want to reduce the number of returns or cancellations you get. You may even want to reduce the amount of time your customers remain on your website.
Whatever your goal for the campaign is, make sure you keep it in mind as you create and implement the exit campaign. This will help you create a more targeted and effective campaign that meets your specific needs.
Step 2: Establish Trust With Visitors
The goal of an exit pop-up campaign is to get visitors to take an action on your website. You want these visitors to stay on your site longer, convert, and become paying customers. With these things in mind, you’ll want to focus on creating a pop-up that builds trust and establishes your brand as trustworthy.
By adding an exit pop-up to your website, you’re essentially saying, “We don’t want you to leave!” You’re showing customers that you care about their experience on your website and want them to stay and take action.
If you’re a new brand or business without a lot of reviews, or you have a low conversion rate, this type of exit pop-up can help build trust with your visitors. It can reassure customers that they’re in good hands and help them feel more comfortable with trusting your brand and making a purchase.
Step 3: Choose The Pages You’ll Place Your Ads On
One of the first things you’ll want to do when setting up an exit pop-up campaign is to choose where you’d like to place your ads.
You’ll want to be strategic about the pages you select and target those with high bounce rates or low conversion rates.
It’s also helpful to target exit pages that don’t currently have advertisements on them.
That way, you can use your ads to replace the current ads on those pages and provide more value to customers.
To help choose the pages you’ll place your ads on, you can use tools like Google Analytics to review data. You can look at your bounce rates and conversion rates on different pages to determine which ones would benefit most from an exit pop-up.
You can also analyze similar businesses’ exit pop-up page campaigns to help you decide where to place ads on your site.
Step 4: Create An Original Image For Your Ad
When you create your exit ad, you’ll want to create an original image for it. This is because you’ll want your ad to stand out from the other ads visitors see on your site.
If your ads blend in with other ads, you won’t get the desired results. You could potentially make visitors mad because they won’t know where the ads originated from.
They may feel like the ads are intrusive or spammy and cause them to leave your site sooner than they planned.
To create an original image for your ad, you can use a number of different tools. You can create your image using a program like Photoshop or Canva.
Step 5: Write Copy For Your Ad
Once you’ve chosen a visual for your ad, you’ll want to write a copy for it.
Exit pop-up campaigns are a great place to use a call-to-action and ask customers to stay on your site. The exit ad is a great place to ask customers to sign up for your email list, make a purchase, or any other action that you want more leads or sales from.
Alternatively, you can also use the exit ad to provide customers with information about your business. You can share your FAQs, offer a promotion, or provide information about your company and services.
Step 6: Commit To One Ad For Testing Purposes
One thing you’ll want to keep in mind is that exit pop-up campaign results vary. As such, it’s important to commit to one ad for testing purposes. This will allow you to easily track the results of your ad and determine if it’s effective.
If it is, you can continue to use the ad. If it isn’t, you can try another ad or modify the ad you’re currently using to try to improve results.
The key is to not create multiple different ads. Doing so will make it difficult to track results and figure out what works best for your e-commerce site.
The Bottom Line
An exit pop-up campaign is a great way to increase conversions on your e-commerce site. It’s important to assign a goal to the campaign and choose the pages you want to place your ads on.
You’ll want to create an original image for the ad and write a copy that asks customers to stay on your site. To track results from your campaign, commit to one ad for testing purposes.
The exit campaign is a great way to engage your shoppers and encourage them to take the action you want them to take.
Did You Know That Your On-site Search Bar Can Increase Your Search-to-sales Conversion Rate By 200%?
You spend a lot of time and money driving traffic to your site, but what do you do to convert your site traffic into paying customers? While exit popups are a great way to encourage your site visitors to spend more time on your site, there is very little guarantee that they will end up buying something. So what you need to do is convert shoppers with high intent to buy products on your site. Did you know that shoppers who use your on-site search engine are 2.4 times more likely to purchase? Check out Wizzy smart site search and read about how a fashion apparel e-commerce site drove its search-led conversion rate by 200% – read here.
