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How to Increase the Reliability of your Magento Website

Ecommerce websites are inherently mission-critical. They need to remain up and running with reliable performance in order to meet the expectations of shoppers. These complex websites require particular best-practices to be followed, just like when operating complex machinery. This is especially true for sites built on Magento’s customizable and robust ecommerce platform. Keeping a Magento…

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Magento Vs. Shopify – Which E-commerce Platform is Right for You?

One of the most important decisions all businesses make while starting an e-commerce store is choosing the right platform. You not only choose a framework, but decide the fate of your future business. Deploying the right platform will make your life significantly easier in creating, maintaining and managing  the store in the long run. Not…

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Why Choose Magento for E-commerce Development in 2020/21?

E-commerce industry has been growing at a rapid pace for the past few years. In this advanced tech world, planning your success without having a presence on the internet is the biggest mistake you can make. Studies have shown now and then that customers love to make purchases online rather than visiting physical stores for…

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How to Measure and Improve Your E-Commerce Search Efficiency

We all want to deliver an exceptional search experience to our customers. Getting your users to the right search results doesn’t happen by chance. It requires continuous efforts to improve their experience. But, how do we measure improvement?  A great scientist and engineer, Lord Kelvin, said that if you cannot measure it, you cannot improve…

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How Covid-19 has Positively Impacted eCommerce Industry

It has been seven months since China confirmed its first covid-19 case. Since then, the pandemic has spread globally, impacting nearly every country in the world. The covid-19 has brought unprecedented challenges to online retailers, B2C, B2B and brick-and-mortar stores alike. While some regions opened up in the late May, others held off until June…

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Product Attributes in Magento 2 and It’s Importance

Every product has its own characteristics, such as price, color, weight and image that distinguish it from other products. However, no two products are same, and these options may not be adequate for many e-commerce retailers. For instance, a clothing store may have fields like size, color and material, an automotive store may have fields…

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Understanding the Importance of Search Relevance in E-commerce

We all know Google and its popularity. The technology that supports Google is the powerful search capabilities. This clearly signifies that how crucial the searches are when it comes to increasing customer engagement and retention. E-commerce search engines have also adopted Google ideology and have evolved over the time. Along with the product recommendation and…

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Pagination Vs. Infinite Scrolling – What is Right for Your E-Commerce Store?

Creating an e-commerce store involves taking thousands of decisions. From UI and back-end development to CMS and web hosting, you want every element of your website to be user-friendly, which ultimately helps in acquiring more customers. The website’s navigation structure also plays an important role from the usability perspective. It is crucial for driving user…

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7 Things You Should Avoid in Your E-Commerce Site Search

In the present e-commerce market, on-site search is one of the most important, yet most overlooked features for any online store. The e-commerce site search enables your users to enter search query and retrieve results about your products and services. The better your site search, the easier for the customers to find information they are…

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Why Synonyms Are Important in E-commerce Site Search?

Having an efficient synonym feature in your e-commerce site search is undoubtedly the most important factor if you don’t want to lose your prospects and deliver a faster shopping experience. If you run a physical retail store, you are already familiar with a natural advantage of understanding customer needs and showing the right products. For…

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