Top 8 Email Marketing Platforms for E-Commerce

With advent of so many social media channels and marketing techniques, it is easy to overlook the benefits of email marketing in boosting e-commerce sales. Is email marketing still the best marketing strategy? Although we observe some ups and downs in email marketing, but it is still one of the best ways to capture target…

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10 Best Practices for Faceted Navigation in E-Commerce

With a growing number of products, it has become a real challenge for e-commerce owners to manage their inventory and guide customers to the product they are looking for with convenience and in the quickest way possible. Although intuitive e-commerce site search solution can deliver relevant results, but faceted navigation further helps e-commerce owners improve…

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E-Commerce SEO – The Best 4 Ways to Improve On-page SEO

As the number of e-commerce sellers are increasing day by day, and people are switching from physical stores to online stores to fulfill their daily shopping requirements, it has become very crucial for e-commerce owners to get noticed. The key secret to e-commerce success is consistently drawing serious shoppers to your online store. One of…

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Importance of Faceted Navigation in E-commerce

The e-commerce market has become highly competitive, with hundreds and thousands of store owners striving to create their presence online. However, for both small and large e-commerce storefronts, the user experience plays a significant role in deciding the success of their site. User experience is the top priority as the people nowadays prefer convenience over…

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The Present and Future of eCommerce Industry in India

By the time you finish reading this post, a few people would have already placed their order online. A couple of clicks and they are all set to receive their items in a day or two. Online shopping saves people from leaving the comfort of their space, visit different stores and searching for their desired…

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12 Disadvantages of Selling on Marketplaces like Amazon and Flipkart

Running an e-commerce store all by yourself requires great efforts and technical knowledge. Although you feel the basics are similar to running a brick-and-mortar store, but there are some features that distinguish online store from a physical store. The growth of e-commerce has opened up a lot of opportunities for the people who are willing…

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How to Optimize Your ‘No Results Found’ Page

The harsh truth of life is you cannot always get what you want. This is often the situation on the web too. You just cannot find what you are looking for. For instance, people are searching for some products, pages or blogs, and they see no results. The reason could be that the site is…

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What’s New in Magento 2.4?

No pandemic can stop the Magento community from working on bringing new updates and improvements to the platform. Magento 2.4 is the latest version of the framework that was released on 28th July, 2020. Since the pandemic has forced brick and mortar stores to switch to e-commerce, Magento came up with a plenty of new…

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How to Increase the Reliability of your Magento Website

Ecommerce websites are inherently mission-critical. They need to remain up and running with reliable performance in order to meet the expectations of shoppers. These complex websites require particular best-practices to be followed, just like when operating complex machinery. This is especially true for sites built on Magento’s customizable and robust ecommerce platform. Keeping a Magento…

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Magento Vs. Shopify – Which E-commerce Platform is Right for You?

One of the most important decisions all businesses make while starting an e-commerce store is choosing the right platform. You not only choose a framework, but decide the fate of your future business. Deploying the right platform will make your life significantly easier in creating, maintaining and managing  the store in the long run. Not…

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