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Why Faceted Navigation Is Essential for E‑Commerce Success

The e-commerce market has become highly competitive, with hundreds and thousands of store owners striving to create their presence online. However, for both small and large e-commerce storefronts, the user experience plays a significant role in deciding the success of their site. User experience is the top priority as the people nowadays prefer convenience over...

October 27, 2020

Alok Patel

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AI Search

The Present and Future of E-commerce Industry in India

By the time you finish reading this post, a few people would have already placed their order online. A couple of clicks and they are all set to receive their items in a day or two. Online shopping saves people from leaving the comfort of their space, visit different stores and searching for their desired...

October 21, 2020

Alok Patel

AI Search

Why Selling on Marketplaces Like Amazon & Flipkart May Hurt Your Brand Growth

Running an e-commerce store all by yourself requires great efforts and technical knowledge. Although you feel the basics are similar to running a brick-and-mortar store, but there are some features that distinguish online store from a physical store. The growth of e-commerce has opened up a lot of opportunities for the people who are willing...

October 13, 2020

Alok Patel

AI Search

Transforming ‘No Results Found’ Pages into Conversion Opportunities: 11 Proven Strategies

The harsh truth of life is you cannot always get what you want. This is often the situation on the web too. You just cannot find what you are looking for. For instance, people are searching for some products, pages or blogs, and they see no results. The reason could be that the site is...

October 5, 2020

Alok Patel

AI Search

Magento Vs. Shopify: Which E-commerce Platform Is Right for Your Business?

One of the most important decisions all businesses make while starting an e-commerce store is choosing the right platform. You not only choose a framework, but decide the fate of your future business. Deploying the right platform will make your life significantly easier in creating, maintaining and managing the store in the long run. Not...

September 13, 2020

Alok Patel

Why Magento Is Top Choice for E-commerce Development

AI Search

Why Magento is the Best Framework for E-commerce Development: Key Benefits & Features

E-commerce industry has been growing at a rapid pace for the past few years. In this advanced tech world, planning your success without having a presence on the internet is the biggest mistake you can make. Studies have shown now and then that customers love to make purchases online rather than visiting physical stores for...

August 24, 2020

Alok Patel

AI Search

How to Measure and Improve E-commerce Site Search Efficiency for Better Conversions

We all want to deliver an exceptional search experience to our customers. Getting your users to the right search results doesn’t happen by chance. It requires continuous efforts to improve their experience. But, how do we measure improvement? A great scientist and engineer, Lord Kelvin, said that if you cannot measure it, you cannot improve...

August 13, 2020

Alok Patel

AI Search

How Covid-19 has Positively Impacted eCommerce Industry

It has been seven months since China confirmed its first covid-19 case. Since then, the pandemic has spread globally, impacting nearly every country in the world. The covid-19 has brought unprecedented challenges to online retailers, B2C, B2B and brick-and-mortar stores alike. While some regions opened up in the late May, others held off until June...

July 31, 2020

Alok Patel

Product Attributes in Magento 2 and It’s Importance

AI Search

Importance of Product Attributes in Magento 2

Every product has its own characteristics, such as price, color, weight and image that distinguish it from other products. However, no two products are same, and these options may not be adequate for many e-commerce retailers. For instance, a clothing store may have fields like size, color and material, an automotive store may have fields...

July 27, 2020

Alok Patel

AI Search

Understanding the Importance of Search Relevance in E-commerce

We all know Google and its popularity. The technology that supports Google is the powerful search capabilities. This clearly signifies that how crucial the searches are when it comes to increasing customer engagement and retention. E-commerce search engines have also adopted Google ideology and have evolved over the time. Along with the product recommendation and...

July 23, 2020

Alok Patel

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