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E-commerce insights, AI search strategies, and product discovery trends to help you stay ahead of the competition.

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AI Search
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How to Measure and Improve E-commerce Site Search Efficiency for Better Conversions

We all want to deliver an exceptional search experience to our customers. Getting your users to the right search results doesn’t happen by chance. It requires continuous efforts to improve their experience. But, how do we measure improvement?  A great scientist and engineer, Lord Kelvin, said that if you cannot measure it, you cannot improve...

August 13, 2020
AP
Alok Patel

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How Covid-19 has Positively Impacted eCommerce Industry
AI Search

How Covid-19 has Positively Impacted eCommerce Industry

It has been seven months since China confirmed its first covid-19 case. Since then, the pandemic has spread globally, impacting nearly every country in the world. The covid-19 has brought unprecedented challenges to online retailers, B2C, B2B and brick-and-mortar stores alike. While some regions opened up in the late May, others held off until June...

July 31, 2020
AP
Alok Patel
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Product Attributes in Magento 2 and It’s Importance
AI Search

Importance of Product Attributes in Magento 2

Every product has its own characteristics, such as price, color, weight and image that distinguish it from other products. However, no two products are same, and these options may not be adequate for many e-commerce retailers. For instance, a clothing store may have fields like size, color and material, an automotive store may have fields...

July 27, 2020
AP
Alok Patel
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Understanding the Importance of Search Relevance in E-commerce
AI Search

Understanding the Importance of Search Relevance in E-commerce

We all know Google and its popularity. The technology that supports Google is the powerful search capabilities. This clearly signifies that how crucial the searches are when it comes to increasing customer engagement and retention. E-commerce search engines have also adopted Google ideology and have evolved over the time. Along with the product recommendation and...

July 23, 2020
AP
Alok Patel
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Pros and Cons of Pagination and Infinite Scroll in E-commerce
AI Search

Pagination vs. Infinite Scrolling: Which UX Pattern Works Best for Your E-commerce Store?

Creating an e-commerce store involves taking thousands of decisions. From UI and back-end development to CMS and web hosting, you want every element of your website to be user-friendly, which ultimately helps in acquiring more customers. The website’s navigation structure also plays an important role from the usability perspective. It is crucial for driving user...

July 11, 2020
AP
Alok Patel
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Synonyms in E-commerce Search
AI Search

Why Synonyms Are Important in E-commerce Site Search?

Having an efficient synonym feature in your e-commerce site search is undoubtedly the most important factor if you don’t want to lose your prospects and deliver a faster shopping experience. If you run a physical retail store, you are already familiar with a natural advantage of understanding customer needs and showing the right products. For...

June 13, 2020
AP
Alok Patel
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7 Benefits of Having a PWA for Your E-Commerce Store
AI Search

7 Key Benefits of Progressive Web Apps (PWAs) for E-Commerce Success

Since most people today use mobile phones to purchase their desired products, brands should come up with effective strategies to deliver the best mobile experience to its users. Native apps may be the ideal solution for some, but the new concept of Progressive Web Apps (PWA) has emerged as a revolutionary solution that has turned...

June 6, 2020
AP
Alok Patel
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Top 6 Magento Extensions to Boost E-Commerce Sales
AI Search

The Best 6 Magento Extensions Every E-Commerce Site Should Have

It is hard to discuss e-commerce without including Magento. Being one of the top e-commerce development platforms, Magento offers tons of features and functionalities right out of the box. However, these features are created with an aim to competently run an online store. But, no two businesses are same and every business owner has different...

May 30, 2020
AP
Alok Patel
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E-commerce Product Personalization
AI Search

Top 3 Reasons Why Customers Leave Your Site Before Placing Order

You may have experienced this situation many times: a user comes to your online shop, look around for some time, then leaves your website without explanation. It is very natural for an ecommerce owner to feel helpless in this perplexing situation. For any online store, it is very important to offer an excellent user experience...

May 8, 2020
AP
Alok Patel
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Boost E-commerce Sales with Product Personalization
AI Search

Top 6 Benefits of E-commerce Product Personalization

Gone are the days when there were only a couple of e-commerce sites and people had no other choice, but to buy from them. Today, with hundreds of online retailers out there, competing against each other, customer experience is what can help you make your business stand out. Users, today, expect online sellers to provide...

March 28, 2020
AP
Alok Patel
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