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E-commerce insights, AI search strategies, and product discovery trends to help you stay ahead of the competition.

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AI Search
Featured

Top 10 E-commerce KPIs to Track: Metrics That Drive Growth & Profit

When measuring the sales performance in e-commerce, it is very easy to get overwhelmed by vanity metrics that don’t really pass useful information about how the sales are performing. As Avinash Kaushik, the digital marketing expert at Google says, most businesses are data rich, but information poor. That means all businesses have data, but they...

May 15, 2021
AP
Alok Patel

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Cross selling Up selling
AI Search

7 Proven Cross-Selling & Upselling Strategies to Boost Your E-commerce Revenue

Cross-selling and upselling offers obvious benefits to all e-commerce owners regardless of what industry they belong. In fact, over 30% of all customers order again from the same online store within the first year of placing their first order. Product recommendations have proven to increase average order value. There are several personalized product recommendation tactics...

May 8, 2021
AP
Alok Patel
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Implement Product Recommendations
AI Search

7 Things to Consider For Effective Product Recommendations Implementation

It is no secret that people now love receiving personalized shopping experiences. In fact, according to a survey conducted by Business Insider, nearly 50% of consumers said that they have bought something that they were not planning to buy because of receiving personalized product recommendations. But, these figures are not guaranteed from any product suggestion....

April 28, 2021
AP
Alok Patel
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B2B B2C C2C Social Commerce
AI Search

Key Differences Between B2B, B2C, D2C, C2C and Social Commerce

E-commerce business of all types are blooming. The amount of online sales is growing exponentially year after year. Think about how did you buy clothes recently? How did you buy your mobile phone? How did you get your groceries? Innovative e-commerce business models have transformed the way we shop today. Businesses that operate digitally are...

April 27, 2021
AP
Alok Patel
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Amazon D2C
AI Search

How Google is Trying Anti-Amazon Strategy to Support D2C Brands

In the recent years, e-commerce industry has witnessed a massive growth and a quickly evolving atmosphere. With covid-19 pandemic in 2020, more customers are turning to online stores rather than going to physical retail shops. This has created an urgency to come up with new shopping marketplaces that would compete with Amazon. Recently, Google came...

April 24, 2021
AP
Alok Patel
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PWA vs Native Apps
AI Search

Progressive Web Apps vs Native Apps: Which One is Right for Your E-commerce Business?

The number of mobile phone users is growing every passing day. Any company that wishes to engage more customers and generate more sales should embrace mobile apps as an essential tool to deliver great user experience. In order to meet modern customer demands, e-commerce owners must provide easy, fast and smooth mobile experience. In the...

April 12, 2021
AP
Alok Patel
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Shopify V BigCommerce
AI Search

Shopify Vs. BigCommerce – Which E-Commerce Platform Is Right for Your Business?

If you are planning to start an online store, you will soon face the dilemma of which framework to choose. There are plenty of e-commerce website builders out there, and many of them are really good. However, most of them are not user-friendly and may require additional help from the experts in order to fully...

March 30, 2021
AP
Alok Patel
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How to Boost Ecommerce Product Discovery With Synonyms
AI Search

How Synonyms Supercharge E-commerce Site Search and Product Discovery

E-commerce industry has evolved a lot since its inception. With increasing competition and changing trends, it has become a real challenge for any e-commerce owner to acquire customers and boost their sales. One element that can work wonders for your site if implemented correctly is the e-commerce site search. We wouldn’t be talking about the...

March 27, 2021
AP
Alok Patel
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Must Have Shopify Apps
AI Search

10 Must-Have Shopify Apps to Boost Your E-commerce Sales

Shopify is an excellent e-commerce development platform that allows you to set up an e-commerce store and start selling online in no time. In fact, not only it makes easy for you to sell online, but it offers a plethora of apps or tools that storefronts need to achieve business objectives. The Shopify App Store...

March 22, 2021
AP
Alok Patel
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Headless Commerce
AI Search

What is Headless Commerce? Is It Necessary for Your Next Project?

The covid-19 pandemic has laid a great impact on the online shopping journey. From how customers interact with online platforms to how businesses extend their offerings to meet new needs, everything is evolving at a fast pace. Customers now demand total control over their purchase decision. Gone are the days when consumers log into a...

March 11, 2021
AP
Alok Patel
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