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Connect Google Shopping with Your Shopify Store: Step-by-Step Guide

As an e-commerce owner, you must be optimizing your site for SEO. One of the most effective ways to reach out billions of prospects in this digital world is by connecting the Shopify store with your Google Shopping. Google Shopping ads were introduced by the software giant over eight years ago. Over the course of...

September 1, 2021

Alok Patel

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Effective Strategies to Reduce E-commerce Product Returns

AI Search

Effective Strategies to Minimize Product Returns in Your E-commerce Store

E-commerce product returns are bad, not only for the customer, but for retailers as well. However, e-commerce returns are unavoidable. Every business owner encounters some kind of returns at some point in time. In fact, one out of three products purchased online are returned. Out of all returns, about 65% of the time these returns...

July 30, 2021

Alok Patel

AI Search

Importance of Site Search in E-commerce and 6 Ways to Improve It

For many businesses, site search is just a box in the UX checklist that needs to be ticked. It is often perceived as a small space where visitors type in their searches. With customer expectations growing higher than ever and acquisition getting harder than ever, brands that don’t leverage the full of potential of site...

July 18, 2021

Alok Patel

AI Search

Top 9 Ways to Display Related Products and Boost Sales

A successful e-commerce store is the one that makes the process of finding and buying products easier for its customers. Helping customers find the right products easily saves time, increases customer satisfaction and decreases the likelihood of the customers leaving empty-handed. Displaying related products is one of the effective ways to improve your product discovery....

July 13, 2021

Alok Patel

AI Search

7 Effective Ways to Engage With Your Customers Post-Purchase

Companies spend a lot of time improving their conversion rates and reducing abandoned cart rates, but what happens after the users buy from you. Most brands assume shoppers will re-enter the sales funnel and start shopping again. However, that would be a costly mistake to assume that customers will re-enter the sales funnel on its...

May 31, 2021

Alok Patel

AI Search

Omnichannel vs. Multichannel: Navigating the Future of E-commerce Customer Engagement

In the world of e-commerce, digital marketplaces, social selling and physical stores, multichannel and omnichannel are the most popular buzzwords. Businesses today strive to reach more customers by setting up multiple online storefronts and marketing channels. However, the multichannel marketing often runs into problems like miscommunication, style inconsistency and confusing user experience between those channels....

May 28, 2021

Alok Patel

AI Search

Top 10 E-commerce KPIs to Track: Metrics That Drive Growth & Profit

When measuring the sales performance in e-commerce, it is very easy to get overwhelmed by vanity metrics that don’t really pass useful information about how the sales are performing. As Avinash Kaushik, the digital marketing expert at Google says, most businesses are data rich, but information poor. That means all businesses have data, but they...

May 15, 2021

Alok Patel

AI Search

7 Proven Cross-Selling & Upselling Strategies to Boost Your E-commerce Revenue

Cross-selling and upselling offers obvious benefits to all e-commerce owners regardless of what industry they belong. In fact, over 30% of all customers order again from the same online store within the first year of placing their first order. Product recommendations have proven to increase average order value. There are several personalized product recommendation tactics...

May 8, 2021

Alok Patel

AI Search

7 Things to Consider For Effective Product Recommendations Implementation

It is no secret that people now love receiving personalized shopping experiences. In fact, according to a survey conducted by Business Insider, nearly 50% of consumers said that they have bought something that they were not planning to buy because of receiving personalized product recommendations. But, these figures are not guaranteed from any product suggestion....

April 28, 2021

Alok Patel

AI Search

Key Differences Between B2B, B2C, D2C, C2C and Social Commerce

E-commerce business of all types are blooming. The amount of online sales is growing exponentially year after year. Think about how did you buy clothes recently? How did you buy your mobile phone? How did you get your groceries? Innovative e-commerce business models have transformed the way we shop today. Businesses that operate digitally are...

April 27, 2021

Alok Patel

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