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E-commerce insights, AI search strategies, and product discovery trends to help you stay ahead of the competition.

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AI Search
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AI and Machine Learning: Transforming Product Search and Recommendations in E-commerce

Artificial Intelligence (AI) and Machine Learning (ML) are the major game changers in the quickly changing e-commerce industry. AI and ML are radically changing how internet-based businesses run, from boosting revenue and operating efficacy to enhancing the user experience. Product searches and recommendations are two of their most effective uses which are essential to boosting...

August 16, 2024
AP
Alok Patel

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Mistakes to Avoid When Implementing Contextual Search on Shopify
AI Search

Why Contextual Search is Essential for Modern E-commerce Stores

The way buyers look for things online has changed significantly over time. The days of a simple keyword search being adequate are far gone.  Visitors want a smooth, user-friendly search experience in today’s digital environment that comprehends their demands and returns accurate outcomes quickly.  Contextual search is becoming increasingly important for contemporary e-commerce sites that...

August 14, 2024
AP
Alok Patel
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How AI Search Works and Boost Revenues
AI Search

How AI Search Works and How it Can Boost Revenues

Artificial Intelligence (AI) is revolutionising our relationship with technology by providing quicker, more intelligent, and more human-like answers to common issues. Among these developments, AI-powered search has become a digital industry game-changer. Accurately and swiftly retrieving relevant data is essential for both consumers and organisations. A strong search engine is now more important than ever...

July 29, 2024
AP
Alok Patel
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What is Product Discovery & Its Impact on E-Commerce Business
AI Search

What is Product Discovery and How does it Affect your E-commerce Business?

Making an impression in the crowded online marketplace of e-commerce can be a bit tricky. The ability to make things easily discoverable is essential for online businesses to draw in and hold onto customers. This is the role of product discovery.  For improving the shopping experience, efficient product discovery is essential for increasing sales and...

July 24, 2024
AP
Alok Patel
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Benefits of Advanced Search Filters For E-commerce Websites
AI Search

The Benefits of Advanced Search Filters on Your E-commerce Website

In today’s e-commerce market, with cutthroat competition, retaining consumers and increasing sales depend on offering an outstanding user experience. Leveraging the benefits of advanced search filters on your e-commerce website helps to improve the customer purchasing experience. These search filters not only help customers easily locate the products they want but also significantly increase customer...

July 15, 2024
AP
Alok Patel
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Top 5 Instagram Marketing Tips to Boost Your Business
AI Search

Top 5 Instagram Marketing Strategies to Boost Engagement and Drive Sales

With over 362 million users in India, Instagram has now become one of the most popular social media platforms. But just like any other social media app, many users consider it a place to post vacation pictures or find new friends! Beyond these, Instagram also offers a huge opportunity for businesses to capture their audience!...

May 31, 2024
AP
Alok Patel
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Top 5 Ways to Reduce Visitor Dropout
AI Search

Top 5 Ways to Reduce Visitor Dropout & Boost Engagement

(Source)  A bounce rate is one of those measures that most marketers and website owners keep a consistent eye on. High bounce rates (the rate at which visitors immediately close your website without looking at another page) are an indicator that something is off with your engagement levels, content relevancy, or user experience. A research...

May 29, 2024
AP
Alok Patel
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Shopify B2B - Key Features & Benefits
AI Search

Unlocking the Power of Shopify B2B: Key Features and Benefits for Your Business

Are you an entrepreneur? You definitely would have heard the name of Shopify due to its widespread popularity across the globe. But what you might be missing is its B2B functionalities. Yes, Shopify also caters to the B2B (business-to-business) segment and offers robust features to Shopify Plus merchants. Countless merchants have grown their businesses significantly...

May 21, 2024
AP
Alok Patel
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The Importance of Monitoring Your Web Store Analytics
AI Search

The Importance of Monitoring your Web Store Analytics

Understanding consumer behaviour and market trends is essential for success in the fast-paced world of e-commerce. Web store analytics are useful in this situation. The term ‘web store analytics’ implies the process of gathering, evaluating, and analysing data about the performance of online stores.  Web store analytics give firms a wide range of information, from...

April 25, 2024
AP
Alok Patel
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Benefits of Advanced Search Filters For E-commerce Websites
AI Search

The Importance of Recommendations in E-Commerce: Boost Engagement & Sales

In today’s digital world, where we have access to abundance of information, recommendations are always required for relevant and efficient decision making.  Whether it’s searching out a product or service over an e-commerce platform or seeking information on social media platforms, recommendations help to derive the intended information with ease and comfort.  With the utilization...

April 11, 2024
AP
Alok Patel
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