We all have been hearing various business models over the last few years, such as B2B, B2C, D2C, C2C and so on. But, what model does our business belong and how it can benefit us is what needs to be understood. One model quickly became the favorite of many independent brands that enabled them to…
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Product pages are a vital element for any e-commerce store. An e-commerce product page design often make or break a sale. Do you remember watching a product video while shopping online? Did you look at the product reviews? Did you end up leaving the site due to some reason? Every stage in the user purchase…
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As an e-commerce owner, you must be optimizing your site for SEO. One of the most effective ways to reach out billions of prospects in this digital world is by connecting the Shopify store with your Google Shopping. Google Shopping ads were introduced by the software giant over eight years ago. Over the course of…
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E-commerce product returns are bad, not only for the customer, but for retailers as well. However, e-commerce returns are unavoidable. Every business owner encounters some kind of returns at some point in time. In fact, one out of three products purchased online are returned. Out of all returns, about 65% of the time these returns…
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For many businesses, site search is just a box in the UX checklist that needs to be ticked. It is often perceived as a small space where visitors type in their searches. With customer expectations growing higher than ever and acquisition getting harder than ever, brands that don’t leverage the full of potential of site…
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A successful e-commerce store is the one that makes the process of finding and buying products easier for its customers. Helping customers find the right products easily saves time, increases customer satisfaction and decreases the likelihood of the customers leaving empty-handed. Displaying related products is one of the effective ways to improve your product discovery….
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Companies spend a lot of time improving their conversion rates and reducing abandoned cart rates, but what happens after the users buy from you. Most brands assume shoppers will re-enter the sales funnel and start shopping again. However, that would be a costly mistake to assume that customers will re-enter the sales funnel on its…
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In the world of e-commerce, digital marketplaces, social selling and physical stores, multichannel and omnichannel are the most popular buzzwords. Businesses today strive to reach more customers by setting up multiple online storefronts and marketing channels. However, the multichannel marketing often runs into problems like miscommunication, style inconsistency and confusing user experience between those channels….
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When measuring the sales performance in e-commerce, it is very easy to get overwhelmed by vanity metrics that don’t really pass useful information about how the sales are performing. As Avinash Kaushik, the digital marketing expert at Google says, most businesses are data rich, but information poor. That means all businesses have data, but they…
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Cross-selling and upselling offers obvious benefits to all e-commerce owners regardless of what industry they belong. In fact, over 30% of all customers order again from the same online store within the first year of placing their first order. Product recommendations have proven to increase average order value. There are several personalized product recommendation tactics…
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