Blog

Posted on July 18, 2021 by Dhaval Prajapati

For many businesses, site search is just a box in the UX checklist that needs to be ticked. It is often perceived as a small space where visitors type in their searches. With customer expectations growing higher than ever and acquisition getting harder than ever, brands that don’t leverage the full of potential of site…

Posted on July 13, 2021 by Dhaval Prajapati

A successful e-commerce store is the one that makes the process of finding and buying products easier for its customers. Helping customers find the right products easily saves time, increases customer satisfaction and decreases the likelihood of the customers leaving empty-handed. Displaying related products is one of the effective ways to improve your product discovery….

Posted on May 31, 2021 by Dhaval Prajapati

Companies spend a lot of time improving their conversion rates and reducing abandoned cart rates, but what happens after the users buy from you. Most brands assume shoppers will re-enter the sales funnel and start shopping again. However, that would be a costly mistake to assume that customers will re-enter the sales funnel on its…

Posted on May 28, 2021 by Dhaval Prajapati

In the world of e-commerce, digital marketplaces, social selling and physical stores, multichannel and omnichannel are the most popular buzzwords. Businesses today strive to reach more customers by setting up multiple online storefronts and marketing channels. However, the multichannel marketing often runs into problems like miscommunication, style inconsistency and confusing user experience between those channels….

Posted on May 15, 2021 by Dhaval Prajapati

When measuring the sales performance in e-commerce, it is very easy to get overwhelmed by vanity metrics that don’t really pass useful information about how the sales are performing. As Avinash Kaushik, the digital marketing expert at Google says, most businesses are data rich, but information poor. That means all businesses have data, but they…

Posted on May 8, 2021 by Dhaval Prajapati

Cross-selling and upselling offers obvious benefits to all e-commerce owners regardless of what industry they belong. In fact, over 30% of all customers order again from the same online store within the first year of placing their first order. Product recommendations have proven to increase average order value. There are several personalized product recommendation tactics…

Posted on April 28, 2021 by Dhaval Prajapati

It is no secret that people now love receiving personalized shopping experiences. In fact, according to a survey conducted by Business Insider, nearly 50% of consumers said that they have bought something that they were not planning to buy because of receiving personalized product recommendations. But, these figures are not guaranteed from any product suggestion….

Posted on April 27, 2021 by Dhaval Prajapati

E-commerce business of all types are blooming. The amount of online sales is growing exponentially year after year. Think about how did you buy clothes recently? How did you buy your mobile phone? How did you get your groceries? Innovative e-commerce business models have transformed the way we shop today. Businesses that operate digitally are…

Posted on April 24, 2021 by Dhaval Prajapati

In the recent years, e-commerce industry has witnessed a massive growth and a quickly evolving atmosphere. With covid-19 pandemic in 2020, more customers are turning to online stores rather than going to physical retail shops. This has created an urgency to come up with new shopping marketplaces that would compete with Amazon. Recently, Google came…

Posted on April 12, 2021 by Dhaval Prajapati

The number of mobile phone users is growing every passing day. Any company that wishes to engage more customers and generate more sales should embrace mobile apps as an essential tool to deliver great user experience. In order to meet modern customer demands, e-commerce owners must provide easy, fast and smooth mobile experience. In the…