Week In Review From The World Of E-commerce – 12 JULY 2022

Hello and welcome to this week’s D2C news and updates from around the world. Each week Wizzy brings you the happenings from the world of e-commerce and D2C to help business owners keep a tab on what’s trending and driving online retail across the globe. This week we bring you stories about IndiaMART’s Shipway One, how D2C brands are serving the underserved, and more. Enjoy the read.

IndiaMART-backed Shipway Is Now Shipway One: Here’s How It Aims To Help D2C Brands (Inc42)

Gurugram-based logistics SaaS startup Shipway announced its rebranding to Shipway One. Shipway has partnered with 14K sellers, including D2C brands such as BlueStone, Lenskart and Bella Vita Organic.

Brands can integrate Shipway with online store builders like Shopify, WooCommerce and Zoho. Brands have access to features such as shipment tracking, returns and exchanges and fraud detection instead of using several tools for several purposes.

How is Shipway planning to help D2C owners? Read more here.

Are D2C Brands Able To Win Consumer Trust? (BrandEquity)

With covid, online spending is expected to reach 100 billion from 39 billion in the next five years. Will d2c brands overshadow legacy brands in the coming years? D2C brands are all set to disrupt India’s retail and takeover legacy brands. But will d2c win consumer trust better than legacy brands?

D2C brands have leveraged three key aspects: personalisation, consumer reviews and supporting a clear cause. While legacy brands have built decades of trust among consumers, d2c attracts the young consumer base with its quirky campaigns.

Will d2c overpower legacy brands to win consumers’ trust? Read about it here.

How D2C Brands Are Catering To The Underserved Needs Of The New-age Indian Customer (ToI)

D2C markets in India are estimated to reach $100 Bn USD by 2025. Over 800 companies in India saw tremendous growth in the past few years as they could provide customer-centric shopping experiences to these underserved needs of this new-age Indian customer.

New D2C brands will soon replace traditional retail, especially the unbranded categories. Innovations in logistics and e-commerce have allowed brands to offer products at attractive prices. New age brands have also aligned themselves to cater to the unique problems of today’s customers, and more and more brands are following this consumer-centric approach.

D2C brands are actively working on enhancing UI/UX, creating excellent shopping experiences and providing unique solutions. What else are D2C brands working on? Read more here.

Bookmyshow Backs D2C Marketplace Startup, To List It On Platform (Economic Times)

Online movie ticketing and events platform Bookmyshow (BMS) invested around Rs 10 crore in Popclub, a D2C marketplace startup. Popclub defines itself as a “platform trying to solve the consumption needs of this (premium) segment including e-commerce, entertainment, financial.

Popclub will rely on BMS’ large user base to source traffic to the marketplace. Popclub is also planning to onboard multiple D2C brands on its platform. Popclub is pitching four value propositions:

  • Bookmyshow’s customer base
  • Premium creator and celebrity access
  • A loyalty currency
  • A free sample giveaway programme called Pop Minis to onboard brands

It is targeting people with high spending power in tier 1 cities.

To read more about BookMyShow’s new acquisition, click here.

D2C Brands Estimated To Become A $60 Billion Industry By FY27 (ITLN)

The direct-to-consumer market has witnessed remarkable and rapid growth within the past few years; several D2C brands in India have managed to cross Rs 100Cr revenue in 3-5 years after the launch.

The D2C market, currently at $12 billion, is estimated to reach $60 billion by FY27. Grocery, gourmet, apparel and footwear, and personal care are the most significant categories, sharing collectively over 75% of the D2C market.

Major Indian D2C players like Unilever, Marico,Tata Consumer Products, and ITC are acquiring D2C brands or launching in-house D2C brands. However, brands need to strengthen product innovation and revamp manufacturing and sourcing strategies to become market leaders for sustainable growth.

To read more about the tremendous growth of D2C brands in India, click here.

Read Our Previous D2C and E-commerce Newsletters:

?  D2C and e-commerce news from the week of 4th June

?  D2C and e-commerce news from the week of 11th June

?  D2C and e-commerce news from the week of 18th June

?  D2C and e-commerce news from the week of 24th June

?  D2C and e-commerce news from the week of 2nd July

Until next time. ?

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