Posted on April 22, 2022 by Alok Patel

A detailed analysis on the eight strategies to create a personalised shopping experience on your e-commerce website.

Posted on February 23, 2022 by Alok Patel

Read Our Analysis on 10 Ways to Improve Your E-Commerce Site’s Search and Sales in 2022. With examples.

Posted on February 21, 2022 by Alok Patel

Read our analysis on how smart site search can boost sales on ecommerce sites.

Posted on July 18, 2021 by Dhaval Prajapati

For many businesses, site search is just a box in the UX checklist that needs to be ticked. It is often perceived as a small space where visitors type in their searches. With customer expectations growing higher than ever and acquisition getting harder than ever, brands that don’t leverage the full of potential of site…

Posted on May 15, 2021 by Dhaval Prajapati

When measuring the sales performance in e-commerce, it is very easy to get overwhelmed by vanity metrics that don’t really pass useful information about how the sales are performing. As Avinash Kaushik, the digital marketing expert at Google says, most businesses are data rich, but information poor. That means all businesses have data, but they…

Posted on March 27, 2021 by Dhaval Prajapati

E-commerce industry has evolved a lot since its inception. With increasing competition and changing trends, it has become a real challenge for any e-commerce owner to acquire customers and boost their sales. One element that can work wonders for your site if implemented correctly is the e-commerce site search. We wouldn’t be talking about the…

Posted on March 11, 2021 by Dhaval Prajapati

The covid-19 pandemic has laid a great impact on the online shopping journey. From how customers interact with online platforms to how businesses extend their offerings to meet new needs, everything is evolving at a fast pace. Customers now demand total control over their purchase decision. Gone are the days when consumers log into a…

Posted on October 21, 2020 by Dhaval Prajapati

By the time you finish reading this post, a few people would have already placed their order online. A couple of clicks and they are all set to receive their items in a day or two. Online shopping saves people from leaving the comfort of their space, visit different stores and searching for their desired…

Posted on August 13, 2020 by Dhaval Prajapati

We all want to deliver an exceptional search experience to our customers. Getting your users to the right search results doesn’t happen by chance. It requires continuous efforts to improve their experience. But, how do we measure improvement?  A great scientist and engineer, Lord Kelvin, said that if you cannot measure it, you cannot improve…

Posted on July 31, 2020 by Dhaval Prajapati

It has been seven months since China confirmed its first covid-19 case. Since then, the pandemic has spread globally, impacting nearly every country in the world. The covid-19 has brought unprecedented challenges to online retailers, B2C, B2B and brick-and-mortar stores alike. While some regions opened up in the late May, others held off until June…