Effective Strategies to Reduce E-commerce Product Returns

Effective Strategies to Minimize Product Returns in Your E-commerce Store

Effective Strategies to Reduce E-commerce Product Returns

E-commerce product returns are bad, not only for the customer, but for retailers as well. However, e-commerce returns are unavoidable. Every business owner encounters some kind of returns at some point in time. In fact, one out of three products purchased online are returned. Out of all returns, about 65% of the time these returns…

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Site Search in eCommerce

Importance of Site Search in E-commerce and 6 Ways to Improve It

Site Search in eCommerce

For many businesses, site search is just a box in the UX checklist that needs to be ticked. It is often perceived as a small space where visitors type in their searches. With customer expectations growing higher than ever and acquisition getting harder than ever, brands that don’t leverage the full of potential of site…

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eCommerce KPI

Top 10 KPIs to Measure in Your E-Commerce Store

eCommerce KPI

When measuring the sales performance in e-commerce, it is very easy to get overwhelmed by vanity metrics that don’t really pass useful information about how the sales are performing. As Avinash Kaushik, the digital marketing expert at Google says, most businesses are data rich, but information poor. That means all businesses have data, but they…

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Product discovery

How to Boost E-commerce Product Discovery With Synonyms

Product discovery

E-commerce industry has evolved a lot since its inception. With increasing competition and changing trends, it has become a real challenge for any e-commerce owner to acquire customers and boost their sales. One element that can work wonders for your site if implemented correctly is the e-commerce site search. We wouldn’t be talking about the…

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Headless Commerce

What is Headless Commerce? Is It Necessary for Your Next Project?

Headless Commerce

The covid-19 pandemic has laid a great impact on the online shopping journey. From how customers interact with online platforms to how businesses extend their offerings to meet new needs, everything is evolving at a fast pace. Customers now demand total control over their purchase decision. Gone are the days when consumers log into a…

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ECommerce Search Efficiency

How to Measure and Improve E-commerce Site Search Efficiency for Better Conversions

ECommerce Search Efficiency

We all want to deliver an exceptional search experience to our customers. Getting your users to the right search results doesn’t happen by chance. It requires continuous efforts to improve their experience. But, how do we measure improvement?  A great scientist and engineer, Lord Kelvin, said that if you cannot measure it, you cannot improve…

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How Covid-19 has Positively Impacted eCommerce Industry

How Covid-19 has Positively Impacted eCommerce Industry

How Covid-19 has Positively Impacted eCommerce Industry

It has been seven months since China confirmed its first covid-19 case. Since then, the pandemic has spread globally, impacting nearly every country in the world. The covid-19 has brought unprecedented challenges to online retailers, B2C, B2B and brick-and-mortar stores alike. While some regions opened up in the late May, others held off until June…

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Understanding the Importance of Search Relevance in E-commerce

Understanding the Importance of Search Relevance in E-commerce

Understanding the Importance of Search Relevance in E-commerce

We all know Google and its popularity. The technology that supports Google is the powerful search capabilities. This clearly signifies that how crucial the searches are when it comes to increasing customer engagement and retention. E-commerce search engines have also adopted Google ideology and have evolved over the time. Along with the product recommendation and…

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E-Commerce Site Search Mistakes

7 Things You Should Avoid in Your E-Commerce Site Search

E-Commerce Site Search Mistakes

In the present e-commerce market, on-site search is one of the most important, yet most overlooked features for any online store. The e-commerce site search enables your users to enter search query and retrieve results about your products and services. The better your site search, the easier for the customers to find information they are…

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Synonyms in E-commerce Search

Why Synonyms Are Important in E-commerce Site Search?

Synonyms in E-commerce Search

Having an efficient synonym feature in your e-commerce site search is undoubtedly the most important factor if you don’t want to lose your prospects and deliver a faster shopping experience. If you run a physical retail store, you are already familiar with a natural advantage of understanding customer needs and showing the right products. For…

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