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E-commerce insights, AI search strategies, and product discovery trends to help you stay ahead of the competition.

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AI Search
Featured

Effective Strategies to Minimize Product Returns in Your E-commerce Store

E-commerce product returns are bad, not only for the customer, but for retailers as well. However, e-commerce returns are unavoidable. Every business owner encounters some kind of returns at some point in time. In fact, one out of three products purchased online are returned. Out of all returns, about 65% of the time these returns...

July 30, 2021
AP
Alok Patel

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Site Search in eCommerce
AI Search

Importance of Site Search in E-commerce and 6 Ways to Improve It

For many businesses, site search is just a box in the UX checklist that needs to be ticked. It is often perceived as a small space where visitors type in their searches. With customer expectations growing higher than ever and acquisition getting harder than ever, brands that don’t leverage the full of potential of site...

July 18, 2021
AP
Alok Patel
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Related products
AI Search

Top 9 Ways to Display Related Products and Boost Sales

A successful e-commerce store is the one that makes the process of finding and buying products easier for its customers. Helping customers find the right products easily saves time, increases customer satisfaction and decreases the likelihood of the customers leaving empty-handed. Displaying related products is one of the effective ways to improve your product discovery....

July 13, 2021
AP
Alok Patel
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Engage with Customer
AI Search

7 Effective Ways to Engage With Your Customers Post-Purchase

Companies spend a lot of time improving their conversion rates and reducing abandoned cart rates, but what happens after the users buy from you. Most brands assume shoppers will re-enter the sales funnel and start shopping again. However, that would be a costly mistake to assume that customers will re-enter the sales funnel on its...

May 31, 2021
AP
Alok Patel
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Omnichannel vs multichannel
AI Search

Omnichannel vs. Multichannel: Navigating the Future of E-commerce Customer Engagement

In the world of e-commerce, digital marketplaces, social selling and physical stores, multichannel and omnichannel are the most popular buzzwords. Businesses today strive to reach more customers by setting up multiple online storefronts and marketing channels. However, the multichannel marketing often runs into problems like miscommunication, style inconsistency and confusing user experience between those channels....

May 28, 2021
AP
Alok Patel
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E-commerce KPIs to Track
AI Search

Top 10 E-commerce KPIs to Track: Metrics That Drive Growth & Profit

When measuring the sales performance in e-commerce, it is very easy to get overwhelmed by vanity metrics that don’t really pass useful information about how the sales are performing. As Avinash Kaushik, the digital marketing expert at Google says, most businesses are data rich, but information poor. That means all businesses have data, but they...

May 15, 2021
AP
Alok Patel
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Cross selling Up selling
AI Search

7 Proven Cross-Selling & Upselling Strategies to Boost Your E-commerce Revenue

Cross-selling and upselling offers obvious benefits to all e-commerce owners regardless of what industry they belong. In fact, over 30% of all customers order again from the same online store within the first year of placing their first order. Product recommendations have proven to increase average order value. There are several personalized product recommendation tactics...

May 8, 2021
AP
Alok Patel
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Implement Product Recommendations
AI Search

7 Things to Consider For Effective Product Recommendations Implementation

It is no secret that people now love receiving personalized shopping experiences. In fact, according to a survey conducted by Business Insider, nearly 50% of consumers said that they have bought something that they were not planning to buy because of receiving personalized product recommendations. But, these figures are not guaranteed from any product suggestion....

April 28, 2021
AP
Alok Patel
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B2B B2C C2C Social Commerce
AI Search

Key Differences Between B2B, B2C, D2C, C2C and Social Commerce

E-commerce business of all types are blooming. The amount of online sales is growing exponentially year after year. Think about how did you buy clothes recently? How did you buy your mobile phone? How did you get your groceries? Innovative e-commerce business models have transformed the way we shop today. Businesses that operate digitally are...

April 27, 2021
AP
Alok Patel
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Amazon D2C
AI Search

How Google is Trying Anti-Amazon Strategy to Support D2C Brands

In the recent years, e-commerce industry has witnessed a massive growth and a quickly evolving atmosphere. With covid-19 pandemic in 2020, more customers are turning to online stores rather than going to physical retail shops. This has created an urgency to come up with new shopping marketplaces that would compete with Amazon. Recently, Google came...

April 24, 2021
AP
Alok Patel
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