We all want to deliver an exceptional search experience to our customers. Getting your users to the right search results doesn’t happen by chance. It requires continuous efforts to improve their experience. But, how do we measure improvement? A great scientist and engineer, Lord Kelvin, said that if you cannot measure it, you cannot improve…
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It has been seven months since China confirmed its first covid-19 case. Since then, the pandemic has spread globally, impacting nearly every country in the world. The covid-19 has brought unprecedented challenges to online retailers, B2C, B2B and brick-and-mortar stores alike. While some regions opened up in the late May, others held off until June…
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Every product has its own characteristics, such as price, color, weight and image that distinguish it from other products. However, no two products are same, and these options may not be adequate for many e-commerce retailers. For instance, a clothing store may have fields like size, color and material, an automotive store may have fields…
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We all know Google and its popularity. The technology that supports Google is the powerful search capabilities. This clearly signifies that how crucial the searches are when it comes to increasing customer engagement and retention. E-commerce search engines have also adopted Google ideology and have evolved over the time. Along with the product recommendation and…
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Creating an e-commerce store involves taking thousands of decisions. From UI and back-end development to CMS and web hosting, you want every element of your website to be user-friendly, which ultimately helps in acquiring more customers. The website’s navigation structure also plays an important role from the usability perspective. It is crucial for driving user…
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In the present e-commerce market, on-site search is one of the most important, yet most overlooked features for any online store. The e-commerce site search enables your users to enter search query and retrieve results about your products and services. The better your site search, the easier for the customers to find information they are…
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Having an efficient synonym feature in your e-commerce site search is undoubtedly the most important factor if you don’t want to lose your prospects and deliver a faster shopping experience. If you run a physical retail store, you are already familiar with a natural advantage of understanding customer needs and showing the right products. For…
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If you are not delivering personalized user experiences, you are certainly losing sales. In fact, according to a research, online businesses lost nearly $750 billion because of bad personalization. E-commerce personalization can go a long way in establishing solid relationships with your prospects. How? Customized shopping experiences make your customers happy, and a happy customer…
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Since most people today use mobile phones to purchase their desired products, brands should come up with effective strategies to deliver the best mobile experience to its users. Native apps may be the ideal solution for some, but the new concept of Progressive Web Apps (PWA) has emerged as a revolutionary solution that has turned…
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It is hard to discuss e-commerce without including Magento. Being one of the top e-commerce development platforms, Magento offers tons of features and functionalities right out of the box. However, these features are created with an aim to competently run an online store. But, no two businesses are same and every business owner has different…
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