Top 10 KPIs to Measure in Your E-Commerce Store

When measuring the sales performance in e-commerce, it is very easy to get overwhelmed by vanity metrics that don’t really pass useful information about how the sales are performing. As Avinash Kaushik, the digital marketing expert at Google says, most businesses are data rich, but information poor. That means all businesses have data, but they…

Read Article

How to Boost E-commerce Product Discovery With Synonyms

E-commerce industry has evolved a lot since its inception. With increasing competition and changing trends, it has become a real challenge for any e-commerce owner to acquire customers and boost their sales. One element that can work wonders for your site if implemented correctly is the e-commerce site search. We wouldn’t be talking about the…

Read Article

What is Headless Commerce? Is It Necessary for Your Next Project?

The covid-19 pandemic has laid a great impact on the online shopping journey. From how customers interact with online platforms to how businesses extend their offerings to meet new needs, everything is evolving at a fast pace. Customers now demand total control over their purchase decision. Gone are the days when consumers log into a…

Read Article

The Present and Future of eCommerce Industry in India

By the time you finish reading this post, a few people would have already placed their order online. A couple of clicks and they are all set to receive their items in a day or two. Online shopping saves people from leaving the comfort of their space, visit different stores and searching for their desired…

Read Article

How to Measure and Improve Your E-Commerce Search Efficiency

We all want to deliver an exceptional search experience to our customers. Getting your users to the right search results doesn’t happen by chance. It requires continuous efforts to improve their experience. But, how do we measure improvement?  A great scientist and engineer, Lord Kelvin, said that if you cannot measure it, you cannot improve…

Read Article

How Covid-19 has Positively Impacted eCommerce Industry

It has been seven months since China confirmed its first covid-19 case. Since then, the pandemic has spread globally, impacting nearly every country in the world. The covid-19 has brought unprecedented challenges to online retailers, B2C, B2B and brick-and-mortar stores alike. While some regions opened up in the late May, others held off until June…

Read Article

Product Attributes in Magento 2 and It’s Importance

Every product has its own characteristics, such as price, color, weight and image that distinguish it from other products. However, no two products are same, and these options may not be adequate for many e-commerce retailers. For instance, a clothing store may have fields like size, color and material, an automotive store may have fields…

Read Article

Understanding the Importance of Search Relevance in E-commerce

We all know Google and its popularity. The technology that supports Google is the powerful search capabilities. This clearly signifies that how crucial the searches are when it comes to increasing customer engagement and retention. E-commerce search engines have also adopted Google ideology and have evolved over the time. Along with the product recommendation and…

Read Article

Pagination Vs. Infinite Scrolling – What is Right for Your E-Commerce Store?

Creating an e-commerce store involves taking thousands of decisions. From UI and back-end development to CMS and web hosting, you want every element of your website to be user-friendly, which ultimately helps in acquiring more customers. The website’s navigation structure also plays an important role from the usability perspective. It is crucial for driving user…

Read Article

7 Things You Should Avoid in Your E-Commerce Site Search

In the present e-commerce market, on-site search is one of the most important, yet most overlooked features for any online store. The e-commerce site search enables your users to enter search query and retrieve results about your products and services. The better your site search, the easier for the customers to find information they are…

Read Article

Wizzy in a Nutshell

Let us show you how Wizzy can work on your shopping site!

Speak with a search expert so we can learn about your unique goals.